Why big brands are hiring student ambassadors

When you are a brand - say Coca Cola, Red Bull, Heineken - you segment your products so specific audiences. You'll try to pitch Diet Coke to female teenagers or Coke Zero to recently divorced, middle-aged dads, for example. Red Bull, on the other hand, might target some of its campaigns to 16-18 year olds, and adapt other products or content to 30 year olds.

Now, students are becoming more and more interesting as an audience. Marketeers like to think that they all behave in similar ways, so that they will react the same way to certain campaigns or products. This might be a gross generalisation, but it presents a great opportunity for you - the student who wants to use his/her time at uni to get ahead in the 'rat race'.

Student Ambassadors

As students are becoming an increasingly interesting target for brands to interact with, more and more companies are offering students the chance to become their student ambassadors. This generally means you'll represent a given brand at your campus and events, doing anything from giving talks at university, handing out giveaways, dressing up as a giant black bull, organising house parties or attending gala events.

Why this matters to you is simple: taking on the role as a brand ambassador could easily be your foothold into a major company. If you manage to shine, if you out perform you peers and establish a great relationship with your contacts in that company, you could be getting a head start towards a job offer on graduation day. It could even give you the skills and confidence you need to start your own company.

Which is kind of cool.

Of course, you’ll have a hard time standing out if the programme is all about giving out flyers on campus, five days a week. So be sure to do your research and choose a programme that will benefit you as much as the brand.

About the author: Uniplaces is the leading brand for student accommodation. It empowers student mobility, especially by making the process of finding a home online easier. It offers many different initiatives that go beyond accommodation, including its own student brand ambassador programme: the Uniplaces Academy. It’s interactive, competitive and gives top performers the opportunity to have a direct impact on the success of one of Europe’s leading startups. Find out more here.

Add comment

JComments

Our Impact
Our Mission
Our model

We've achieved a great deal in a short number of years, though there's much more too do in supporting our mission of 'Powering the Enterprise Generation'.

32,000

Students

19,926

Event attendees

20,505

Followers

42,000

Reach

16,512

Businesses

43,439

Jobs

Powering the Enterprising Generation

Our mission is to support the development of education and student engagement throughout college and universities by championing student enterprise societies and peer-to-peer learning. NACUE started from an extraordinary movement in student entrepreneurship, providing young individuals with a platform to be experimental, creative and inspiring in their approach to enterprise and entrepreneurship, encouraging a bottom-up approach to inspiring the next generation.

Today, we see over 200 enterprise societies, powered by peer-to-peer groups, who are championing the success of young people throughout their interactive programmes by forging collaborative relationships with their institutions to provide greater experience and development opportunities for their peers. Establishing regional links with locals SME’s who are keen to open their doors to emerging talented, proactive and enthusiastic graduates perpetuates this.

Our work is dedicated to supporting the development and encouragement of entrepreneurship amongst young individuals and forms the sole purpose of NACUE. To learn more about NACUE and the services we produce, click here.

As a not-for-profit, we raise charitable donations that allow us to widen the opportunities available to young people in relation to enterprise and entrepreneurship, strengthening student engagement, the quality of education and connecting and representing student enterprise societies and student entrepreneurs worldwide.

NACUE is a charitable organisation that supports 32,000 students and young people every year. As funding becomes harder to obtain, we rely on the generous support of donors to ensure our programs can continue to change the lives and aspirations of the younger generation.

A donation of any size goes a long way to furthering our work and really is greatly appreciated. Every gift matters in aiding our mission of ‘Powering the Enterprising Generation' but we mainly rely upon the generosity of our members and alumni to do this. By making a single or regular donation you can make a big difference. To learn more about how you can donate, please follow the links below.

Donate now

Large national network

NACUE are delighted to have supported a huge number of student-led societies over the years. You can see the number of established student-led societies on an interactive map below

College

University

Society

Who we work with

Entrepreneurs

Entrepreneurs are at the very core of NACUE, everything we do is to better the startup and self employment ecosystem. We believe that entrepreneurs will shape the future, and we bolster this through our events, our network and our advocacy.

Students

NACUE works with students in Colleges and Universities right across the UK, helping support them in their entrepreneurial goals and connect them with like minded peers.

Educators

NACUE works collaboratively with educators and academics in supporting the development of entrepreneurial mindsets in young people.

Our events

Our events offer the young people we work with the opportunity to connect with our wider network, the experts and seasoned entrepreneurs in our community and the chance to be inspired to take the leap of faith into entrepreneurship. These events are attended by students and graduates from universities and colleges up and down the UK, as well as students from across Europe. Student Societies take centre stage at our events, alongside innovators, game changers and trail blazers of the UK startup ecosystem.

Varsity Pitch 2023 Competition

The Student Enterprise Conference 2021

The difference we make

Alex Deung

Society President, Entrepreneurs Durham

It has been a great pleasure working closely with NACUE. NACUE has supported me both on big and small issues within my role. Without NACUE’s support, Entrepreneurs Durham wouldn’t be where it is today.

Wendy Funnell

Head, Centre for Entrepreneurship

The pleasure of seeing young people start something from nothing and watching them as they’re growing is wonderful. If we hadn’t had NACUE, we couldn’t do a lot of what we’re doing now. I can absolutely, categorically say that.

FE Student

FE Student, Enterprise Society

I am enjoying it (the enterprise society) a lot, and it’s great to be achieving something real. So often in college we plan to the point of doing the activity but then never actually do it.