Daniel is Chief Executive Officer at Birmingham Enterprise Community & Director of the FORWARD Accelerator. He is a social entrepreneur, start-up coach and a thought leader on supporting emerging entrepreneurs with a track record of working with businesses and taking them to scale, effective network facilitator and marketer. Other roles include Advisory Board positions at NACUE and Newman University, Scout for Ada Ventures, Judge for Tech Nation’s Rising Stars Competition and an Ambassador for Birmingham Tech Week. Daniel was named in Social Entrepreneurs Index 2020 and Highly Commended at the Institute of Directors Midlands Awards 2020 in the Young Director of the Year Category.

Session: The Power of Community-led Design for Startups

One of the first pieces of advice given to new entrepreneurs is to create products or services which truly fulfill the need of target customers. The most effective way to do this is working closely with your target audience during the product/service design phase in a process known as community-led design. In this session, we will be taking a look at the key principles of community-led design and explore how you can use these principles in your own startup.